Add Snippet To Project
Installing Google Tag Manager on your WordPress site can be a great way to manage your website tracking codes and improve your website performance. By using Google Tag Manager, you’ll be able to add tracking codes to your site without having to deal with any coding. In this article, we’ll guide you through the process of setting up Google Tag Manager on your WordPress site, step by step. So let’s get started!
function wpturbo_insert_gtm() {
?>
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXXXXX');</script>
<!-- End Google Tag Manager -->
<?php
}
add_action( 'wp_head', 'wpturbo_insert_gtm', 1 );
The code snippet above is used to add Google Tag Manager to a WordPress website. Google Tag Manager is a tool used to manage and deploy tracking pixels, or tags, on a website. This tool is useful for tracking user behavior, setting up conversion tracking, and a variety of other purposes.
The first part of the code snippet defines a new function called wpturbo_insert_gtm(). This function is used to insert the Google Tag Manager code into the website. The function uses the wp_head action hook to insert the code in the header of the website.
Inside the function, we include the Google Tag Manager script. The script is embedded using a set of JavaScript functions that are called on page load. The script includes a dataLayer object that is used to store data points that can be sent to Google Analytics or other analytics providers.
The dataLayer variable is used to pass information to the tracking pixels. In this snippet, you should replace GTM-XXXXXXX in the script tag with your own Google Tag Manager ID, which you can find in the tag manager dashboard.
Once you've replaced GTM-XXXXXXX with your own ID and saved the file, you should be able to see Google Tag Manager in action on your WordPress website. Now you can start setting up your tracking tags and analytics events to monitor user behavior and site performance.